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Launch your coffee journey with confidence

Training and consulting for people serving coffee for a living. One-day intensives or programmes over several weeks, built around what your team already knows and what it doesn't yet.

BOOK YOUR FREE ASSESSMENT

Where we can help

Team Training

Training for your whole team, from baristas to managers, so the cup is the same on a quiet Tuesday as on a busy Saturday.

Equipment Selection

Espresso machines, grinders and brewing kit chosen around your volume, your space and your menu. We work directly with the manufacturers we trust, so the machine that arrives suits the site and the terms suit the business plan.

Cost Optimization

Reduce waste and get more out of your raw materials and your production process. The margin usually leaks somewhere nobody is looking.

Sensory Excellence

Deep product knowledge through sensory analysis, so you understand what you're serving and can explain it to a customer without reading the notes off the bag.

Menu Development

Build a menu that fits your market and your kitchen, and launch new drinks knowing what they cost you and who they're for.

Consumer Insight

Understand who is actually walking in and what they order, and build the offer around them rather than around what you would order yourself.

We're operators, not just educators. Real experience running cafés, roasting, and training teams — combined with SCA-certified expertise from ID Coffee Lab. Practical guidance tailored to your business.

What you can expect

Tailored Programs

Every café is different. We design training around your specific goals and team.

Flexible Format

One-day intensives or multi-week programs. On-site or at our training lab.

Full Team Coverage

Training for owners, managers, and all front-of-house staff together.

Book your free assessment call

Tell us a bit about your café or coffee business and what you're looking to achieve. We'll schedule a free 30-minute call to understand your needs and recommend the best approach.

Frequently asked questions

What does the initial training include?

Our training is fully tailored to your café's needs. We cover everything from espresso fundamentals and milk techniques to latte art, equipment maintenance, and menu development. Whether you're opening a new café or leveling up your existing team, we design the program around your specific goals.

Who leads the training?

Josiana Bernardes from ID Coffee Lab leads all our training programs. With over 10 years of experience and work across 8+ coffee-producing countries, she brings a unique perspective that spans from production to the cup. All our courses are backed by SCA (Specialty Coffee Association) certification.

Is this different from standard SCA courses?

Yes. While we offer SCA-certified content, our consulting goes beyond certifications. We focus on the practical realities of running a café — from optimizing your workflow and training your full team to developing menus that work for your market. It's hands-on guidance tailored to your business, not a one-size-fits-all course.

How long are the programs?

It depends on your needs. We offer one-day intensives for focused training, as well as multi-week programs for comprehensive team development. During your free assessment call, we'll recommend the right format based on your goals and timeline.

Can you train my entire team?

Absolutely — that's what we specialize in. We train owners, managers, and front-of-house staff together so everyone shares the same foundation and standards. This creates consistency across your service and makes ongoing quality control much easier.

Where does the training take place?

We're flexible. Training can happen at your café (ideal for team training and working with your actual equipment) or at the ID Coffee Lab training facility in Madrid. We'll figure out what works best during your assessment call.

What if I'm just starting and don't have a café yet?

Even better — we can help you avoid common mistakes before you open. Our consulting covers everything from equipment selection and workflow design to staff training plans and menu development. Starting with the right foundation saves time, money, and stress down the road.

How much does it cost?

We're operators, not just educators. Real experience running cafés, roasting, and training teams across Spain — combined with SCA-certified expertise from ID Coffee Lab. Practical guidance tailored to your business.